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November 30, 2010 / Tara Gremillion

Sweet Tooth

Another trend that I see in great, funny advertising that captivates my interest and creates buzz around my friends and me is commercials advertising candy brands. For many candy brands, they have developed an advertising campaign that is out of the ordinary and very creative. Three candy brands that have created really entertaining advertisements are Skittles, Snickers and Sour Patch Kids.

Skittles is known for their colorful advertising and creative, tasteful campaigns. These commercials that I have highlighted below have created a lot of buzz because of thier wacko and weird plots. These hilaroius advertisements are anything but subtle and are so out their and random that they draw attention from anyone near the TV. You can’t help it but watch, wonder what is going on and laugh at the crazy idea and randomness of the commercial. These ads may not completely correlate with Skittles candy but they create a hilarous, fun and creative tone that transcends to the brand. Oh Skittles.. do you make me laugh.

Sheep boy commercial: Blend the Rainbow .. Taste the Rainbow.

Fizz the Rainbow .. Taste the Rainbow.. Hit me again Tubesock

Treasure the Rainbow.. Tase the Rainbow.. Singing Bunny Switch

Snickers also provides entertaining, creative and funny commercials currently with the theme of “you’re not you when you’re hungry.. Snickers satisfies.” 

These commercials put substitute personalities in for people who are hungry to visually show how Snickers can satisfy enough to bring you back to your real self. These ads draw attention because the substitution characters clearly do not belong and stick out like a sore thumb. They are funny, creative and visually explain how the product can benefit you and satisfy your hunger. They did a great job at creating situations and characters that draw attention and make you take a second look.

Sour Patch Kids have had continuously funny commercials with the Sour Patch gummy coming to life and acting first sour, then sweet. They are silly, fun and colorful which represents the attitude of the brand. They show the intense flavors of the candy being so sour its shocky and then being so sweet and cute you just want to hug him and forgive him for anything. Sour Patch Kids have done well to relate these character’s actions to what the candy offers in a to the point message in a fun, colorful atmosphere.


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