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February 14, 2011 / Tara Gremillion

A Beautiful Thing

I ran across the new AT&T commercial the other day and was surprised that a cell phone commercial could evoke a sweet sense of happiness and beauty. I am so used to seeing cell phone commercials about better coverage compared to competition. Maps are shown with red dots outdoing blue dots or speedy T-mobile girl arrives in her crotch rocket before the competition in his scooter. I will say that there have been some entertaining and creative cell phone commercials in the past, but this commercial generates a new mood that this product/service isn’t normally associated with. Instead of dots on a map, flowers bloom and vines reach across the city creating something beautiful.

So it may be kind of corny, but it’s different and I like it. Coverage really is a beautiful thing.

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One Comment

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  1. hkaten / Feb 16 2011 3:42 am

    I love this ad! I’m so glad you blogged about it 🙂

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